Workmagic

Workmagic is a growth science platform designed to enhance marketing effectiveness through data-driven insights. It offers a comprehensive suite for measuring incrementality with lift-adjusted attribution, allowing users to calibrate attribution models and refine their marketing strategies effectively.

The platform supports net profit analysis and geo incrementality testing, ensuring that marketing decisions align with real-world impact. Additionally, Workmagic automates backend operations to streamline data handling, enabling informed decision-making based on accurate and reliable metrics.