Lytics

Lytics Customer Data Platform (CDP) is a privacy-centric solution for global enterprises, featuring natively integrated generative AI capabilities.With its modular and flexible design, Lytics empowers businesses to manage, unify, enrich, and activate customer data without compromising security or compliance.

The platform offers industry-leading cloud data warehouse integrations and clean room capabilities, making it a preferred choice for companies running on Google Cloud.By harnessing the power of AI, Lytics enables brands to streamline data operations and make smarter decisions faster.

The AI-powered Audience Generator allows marketers to create sophisticated audience segments using simple prompts, while Schema Copilot facilitates efficient data mapping for unified customer views.Additionally, Lytics provides a comprehensive Customer 360 Readiness Index tool for assessing and improving CDP strategies.