Lava Metrics

Lava Metrics Launch is an AI tool designed for B2B marketers looking to streamline their marketing metrics tracking and goal-setting process. By integrating with HubSpot, users can easily set and monitor revenue goals, track historical insights, and analyze conversion analytics without the hassle of end-of-month data copying and pasting.

The tool offers functionality to track goals across the entire sales funnel, including conversion rates at different stages and cohort conversion rates over time. With features like accurate reporting, pipeline visibility, and goal setting within HubSpot, Lava Metrics Launch aims to improve marketing and sales performance accountability and provide insights to drive ROI and LTV.