Pathex

Pathex is an offline marketing and analytics platform that specializes in precision target marketing. It offers businesses the ability to deliver targeted advertisements to live audiences, enhancing the level of personalization and engagement. Through its live audience analytics, Pathex captures valuable data on demographics, behavior, and preferences, enabling tailored ad content delivery to the right audience at the optimal moment.

The platform provides detailed performance analytics, assisting businesses in measuring ad effectiveness and optimizing marketing strategies to improve return on investment (ROI). By bridging online and offline marketing channels, Pathex facilitates a seamless customer experience across various touchpoints.